Independent analysis and real-world perspective on how air freight forwarders operate, decide, and deliver under pressure.

Air Freight Forwarding Analyst and Editorial Contributor at 7cent.com.au. Tyler writes about how air freight really works, from urgent cargo movements to airline capacity constraints, based on years of hands-on exposure to aviation logistics and freight forwarding operations.
7cent.com.au is an independent editorial website focused on air freight, logistics, and supply chain operations, with a particular emphasis on how freight decisions are made in real-world conditions.
The publication was created to address a gap in logistics coverage. Much of the information available online about air freight and forwarding is either promotional, overly simplified, or disconnected from operational reality. 7cent.com.au takes a different approach by publishing analysis that explains why things happen in air cargo, not just what happens.
Our content explores topics such as:
Air freight forwarding models and limitations
Domestic and international air cargo networks
Airline cargo capacity and aircraft utilization
Time-critical freight and disruption management
Regulatory, customs, and compliance considerations
The relationship between airports, airlines, and freight operators
We cover logistics as a system, not as a sales funnel. Articles are written to inform decision-makers, industry observers, and businesses that rely on air cargo movement across Australia and the Asia-Pacific region.
7cent.com.au operates as an editorial publication, not a freight forwarding company, carrier, or logistics broker. We do not sell shipping services, accept freight bookings, or act as an intermediary between shippers and operators.
Our editorial standards are based on:
First-hand industry exposure
Ongoing research into aviation and logistics trends
Verification against regulatory bodies and operational frameworks
Clear separation between analysis and opinion
This approach allows us to maintain independence while delivering content that reflects real operational conditions in air freight.
While our readership is global, our analysis is grounded in the Australian logistics environment. This includes coverage relevant to:
Major Australian airports
Regional and remote air cargo routes
Domestic freight corridors
Cross-border trade flows
Australia’s geography presents unique challenges in aviation logistics, and understanding those constraints is central to our editorial work.
7cent.com.au is written for:
Business owners relying on air freight
Logistics and supply chain professionals
Industry analysts and researchers
Readers seeking practical, non-promotional insight into air cargo
We believe better understanding leads to better decisions, especially in industries where speed, cost, and risk are constantly in tension.
From capacity constraints to charter solutions, we break down how air freight forwarders actually operate behind the scenes.