Independent analysis and real-world perspective on how air freight forwarders operate, decide, and deliver under pressure.

Air Freight Forwarding Analyst and Editorial Contributor at 7cent.com.au. Tyler writes about how air freight really works, from urgent cargo movements to airline capacity constraints, based on years of hands-on exposure to aviation logistics and freight forwarding operations.
Tyler Middleton is the editorial voice behind 7cent.com.au, a publication focused on air freight forwarders and the realities of aviation logistics.
He has worked closely with freight forwarding teams, airline cargo handlers, and supply chain operators involved in domestic and international air freight. Over the years, Tyler has seen how small decisions in routing, documentation, or carrier selection can create major downstream consequences for businesses.
Rather than writing from a purely academic or promotional angle, Tyler’s work is grounded in real operational exposure. His articles explore how air freight forwarders operate under pressure, how cargo priorities shift during disruptions, and how time-critical freight is managed when schedules fall apart.
At 7cent.com.au, Tyler covers topics such as:
How air freight forwarders assess risk versus speed
The role of charter aircraft in urgent logistics
Capacity constraints and airline cargo networks
Regulatory and customs realities affecting air freight
Common misconceptions about “fast” shipping
His goal is simple: to help readers understand air freight beyond surface-level explanations. Whether the audience is a business owner, logistics manager, or industry observer, Tyler aims to provide clarity without oversimplifying the complexity of air cargo operations.
Tyler believes strong logistics decisions come from understanding trade-offs, not chasing headlines or promises. That philosophy shapes every piece published on 7cent.com.au.
From capacity constraints to charter solutions, we break down how air freight forwarders actually operate behind the scenes.