Independent analysis and real-world perspective on how air freight forwarders operate, decide, and deliver under pressure.

Air Freight Forwarding Analyst and Editorial Contributor at 7cent.com.au. Tyler writes about how air freight really works, from urgent cargo movements to airline capacity constraints, based on years of hands-on exposure to aviation logistics and freight forwarding operations.
Air freight forwarding cannot be understood without understanding airlines. Forwarders may coordinate shipments, but airlines determine where cargo can physically go, when it can move, and how much space exists at any given moment.
Every air freight movement is ultimately limited by aircraft, flight schedules, and operational priorities set by airlines. This makes airlines a central force in air freight forwarding, even though they rarely interact directly with shippers.
Airlines control the most critical resource in air freight: aircraft capacity.
Cargo capacity is not created on demand. It is the result of:
Aircraft type and payload limits
Passenger demand on specific routes
Flight frequency and network design
Weight balance and safety regulations
Forwarders operate inside these boundaries. They do not decide how much space exists; they decide how to use what is available.
Most global air freight moves in the lower hold of passenger aircraft, commonly referred to as belly cargo.
Belly cargo capacity depends on:
Passenger load factors
Baggage weight
Aircraft model, such as narrow-body versus wide-body aircraft
On routes dominated by passenger demand, cargo space can shrink dramatically even when flights appear “full” in frequency. Forwarders must constantly assess whether belly space will actually be released for freight once passenger and baggage loads are finalised.
This is why space confirmations can change close to departure time.
In contrast, freighter aircraft are designed entirely for cargo. These aircraft are operated by:
Cargo divisions of passenger airlines
Dedicated air cargo carriers
Charter operators
Freighters offer:
Higher payload capacity
More flexible cargo dimensions
Reduced dependence on passenger demand
However, freighters operate on tighter schedules and limited routes. Forwarders often use freighters for heavy, oversized, or time-critical shipments, but availability is not guaranteed and pricing reflects scarcity.
Not all aircraft are equal when it comes to cargo.
Key differences include:
Narrow-body aircraft, typically used for short-haul and domestic routes
Wide-body aircraft, used on long-haul and high-volume routes
Payload limitations influenced by fuel requirements and flight distance
For long sectors, fuel weight can reduce available cargo capacity. This means that even wide-body aircraft may accept less freight on longer routes.
Forwarders must understand these aircraft characteristics to plan realistic routes and timelines.
Airlines design routes primarily around passenger demand, not freight demand. Cargo moves where aircraft already go.
This leads to:
Hub-and-spoke cargo flows
Cargo consolidation at major airports
Limited direct services between smaller city pairs
Forwarders often route cargo through hub airports because that is where capacity exists. A longer route with reliable connections may be preferable to a shorter route with fragile scheduling.
Cargo acceptance is subject to load control, a safety-critical function managed by airlines.
Even when space appears available, cargo can be rejected due to:
Weight distribution issues
Aircraft centre-of-gravity limits
Late changes in passenger or baggage loads
These constraints explain why cargo may be “booked” but still rolled to a later flight. Forwarders plan for this risk by building buffer options where possible.
Not all cargo is treated equally.
Airlines may prioritise:
Live animals
Human remains
Medical supplies
Perishable goods
High-value or contractual cargo
Forwarders must understand airline priority rules to assess whether a shipment is likely to move as planned. Priority does not eliminate risk, but it can improve odds under constrained conditions.
When disruptions occur, airlines control recovery.
Common disruption triggers include:
Weather systems affecting aircraft rotations
Technical aircraft issues
Crew availability problems
Airport congestion
Forwarders respond by seeking alternative flights, different aircraft types, or revised routings, but all options depend on what airlines make available during recovery.
Air freight forwarding relies heavily on working relationships.
Forwarders interact with:
Airline cargo sales teams
Operations and load control staff
Ground handling agents appointed by airlines
Understanding how a specific airline behaves during peak seasons, disruptions, or capacity shortages can significantly affect outcomes. These patterns are learned over time, not from schedules alone.
Air freight forwarders build strategies around airline behaviour.
This includes:
Selecting preferred carriers on certain routes
Avoiding fragile connections during peak periods
Using freighters for high-risk shipments
Building redundancy into routing plans
Forwarders who misunderstand airline operations are more likely to overpromise and underdeliver.
Understanding the role of airlines explains many forwarding realities:
Why space is sometimes unavailable at short notice
Why pricing fluctuates rapidly
Why routing choices appear indirect
Why some shipments move smoothly while others do not
Air freight forwarding is not about controlling airlines. It is about adapting to them.
Airlines are the structural backbone of air freight. They define the physical limits within which forwarders operate.
Forwarders succeed not by ignoring airline constraints, but by understanding them deeply and planning around them. Aircraft, schedules, payload limits, and operational priorities are the invisible forces shaping every air cargo movement.
Once this relationship is understood, the behaviour of air freight forwarding becomes far easier to interpret.
From capacity constraints to charter solutions, we break down how air freight forwarders actually operate behind the scenes.